Shelley co-founded Nourishing Bites with Daniel in 2013, an Indigenous-owned business that provides top-quality food products and services to customers and businesses through their online store and a network of 40+ food outlets across Australia. As the leader of the complex food manufacturing operation, Shelley handled product research and development, food production and distribution, marketing and social engagement, financial management, and business growth initiatives. Nourishing Bites has been recognised with various Government Grants, including a $100k Deadly Deals grant from Advance QLD to market their chocolate hazelnut spread.

Prior to Nourishing Bites, Shelley spent five years with the Woolworths Group, leading the Group Strategy function, working with senior management and the Board on critical strategic issues, and driving essential business development and improvement projects across the Group.

Shelley also worked as a consultant for Boston Consulting Group, a high-end international strategy consulting firm, for several years. She helped large Australian companies’ executive leadership teams develop new business strategies, major business improvement initiatives, and execution plans.